Persona P3 · Sales-led B2B
Make Sales Navigator pay for itself.
You bought the seat. Five of its features matter. A senior TTPA runs the saved-search sweep, the InMail cadence, and the 1st-connection invitation flow on dedicated laptop in your time zone, and lands the CSV in your CRM at the end of each billing month.
Six pains we hear on every sales-led discovery call.
Five rows are pulled from Pain Points category 18 (Sales Navigator specific); one is from category 4 (outbound vendor sprawl). The reframe column is the operating cadence at Tier 2.
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Cat 18.1 · Saved-search dust
1. You set up four saved searches in 2024. None of them have been opened this quarter.
Tier 2 includes a weekly Sales Navigator saved-search sweep with delta reporting; new entrants surface as 1st-connection invitations the same week.
Saved-search sweep cadence at /services/sales-navigator/ row 3.
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Cat 18.2 · Lead-list rot
2. Your lead lists from twelve months ago are 30 % bounced and 50 % stale.
TTPA refreshes lists on a quarterly cadence; bounce-handling routes through Beehiiv suppression + email-verification module before any send.
Lead-list refresh SOP + email-verification module in Discovery binary.
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Cat 18.3 · InMail allocation waste
3. Your InMails reset on the 1st of every month. Half the budget goes unspent.
Tier 2 InMail budget is allocated against the saved-search delta + a quality threshold; spend never exceeds the saved-search yield.
InMail allocation logic at /services/sales-navigator/ row 7.
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Cat 18.4 · Reply-rate flatlining
4. Your reply rate has been stuck at 3 % since Q1.
Drafts are A/B-tested in micro-batches (5-7 messages); the winner advances. Tone-radar rejects "AI-default" hooks before they ship.
A/B variant generator at /comparison/cleverly-alternative/ §3.
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Cat 18.5 · No CRM hand-off
5. Conversations live in LinkedIn DMs and never make it into HubSpot or Pipedrive.
TTPA exports CSVs at the end of each billing month (InMails sent, InMails replied, calls booked) for direct CRM import.
CSV export wired in the Discovery binary; cadence at /how-it-works/.
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Cat 4 · Outbound vendor sprawl
6. Three different agencies are sending in your name and stepping on each other.
One operator, one outbound calendar, no overlap. Tier 2 includes a 30-min monthly review with the named TTPA.
Single-operator binding at /security/ C3.
ROI preview — baseline vs Tier 2 cadence.
The numbers below are typical for a single-buyer Tier 2 engagement after the 60-day ramp. The full ROI calculator on /pricing/ takes your inputs (monthly revenue, target conversion rate) and returns a payback estimate.
| Metric | Baseline (manual) | Tier 2 target |
|---|---|---|
| 1st-connection invitations / month | 20-40 (manual) | 60-90 (Tier 2 cadence) |
| InMail reply rate | 2-4 % | 6-9 % (A/B-tested) |
| Discovery calls booked / quarter | 4-8 | 12-18 |
| CSV export to CRM | Ad-hoc | End-of-month, automated |
Numbers are not guarantees; they are post-ramp targets observed across the 2024-2025 cohort. Read the case studies for engagement-level detail.