Persona P6 · NED + board portfolio
AGM-season cadence. Cross-board differentiation. No inside-info leaks.
Non-Executive Directors holding 3-7 board seats do not run a single LinkedIn calendar; they run five. A senior TTPA models a personal-brand spine plus per-board sector arcs, lints every draft against the inside-information rules of every listed board you sit on, and ships nothing without the relevant company-secretary’s OK.
Six pains we hear on every NED + board-portfolio discovery call.
Two rows are NED-specific (AGM-season cadence, cross-board brand differentiation); four are generic to procurement-led buyers. Each reframe names the operational control a TTPA actually exercises, with named reviewers and dated audit trails.
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Cat 19.N · AGM-season cadence
1. Q2 (AU) and Q3 (UK/US) are AGM season; you have 5 boards, 5 sets of resolutions, 5 narrative posts to land, and your secretariat schedules collide.
Tier 3 includes an AGM-season editorial calendar starting D-90. Resolution-narrative posts ship D-30; AGM-day reflections ship D+1; post-AGM follow-ups ship W+2. Each board's thread is isolated; cross-board contamination is impossible by design.
Editorial calendar SOP at /how-it-works/ + at /resources/downloads/ (annual AGM-season calendar PDF).
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Cat 19.N2 · Cross-board brand differentiation
2. You sit on 5 boards across 3 sectors; the LinkedIn audience expects a coherent personal brand, but each board expects a sector-specific narrative.
TTPA models a "personal brand spine" + per-board "sector arcs". The spine is governance + risk-thinking; each arc layers sector-specific content (e.g. healthcare + fintech + mining). The spine ships weekly; each arc rotates monthly.
Personal-brand-spine config at /how-it-works/ + Targeting Doc §3 row 6.
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Cat 16 · Inside-information risk
3. A wrong post 24 hours before a market-sensitive announcement can trigger a continuous-disclosure breach on every listed board you sit on.
Lint-rules DSL ships with a starter pack of inside-information trigger phrases per listing standard (ASX 3.1A, FCA DTR 2, SEC Reg FD, HKEx 13.09). Each board's blackout calendar is loaded into Discovery; drafts in a blackout window are auto-frozen.
Lint-rules + crisis-freeze documented in the Discovery binary; surfaced at /security/ C7 + C9.
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Cat 5 · Multi-stakeholder approval
4. Each of your 5 boards has its own company-secretary preview workflow; you do not want 5 different inboxes.
TTPA Discovery models a unified approval chain at intake; per-post, the relevant board's secretary sits in the chain with override rights. You see one queue.
Approval-workflow FSM at /how-it-works/ + at /comparison/cleverly-alternative/ §3.
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Cat 6 · Voice drift
5. Your last contractor wrote in a tone that read either "press-release in legalese" or "LinkedIn-influencer board-meeting recap"; neither survives the chair's test.
Tone radar matches every draft against your last 25 posts and the chairs’ reference set; the calibration target is "considered, governance-aware, sector-fluent", not LinkedIn-default.
Tone radar wired in the Discovery binary; visualised at /comparison/phantombuster-alternative/ §3.
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Cat 8 · Procurement-grade evidence
6. Every one of your 5 board secretariats asks for a DPA + subprocessor list before approving a "social tool".
All three live publicly: /legal/dpa/ (12 clauses, 4 Annexes), /legal/subprocessors/ (5 named, 30-day notice), /security/ (13 controls C1-C13). One vendor onboarding pack covers all 5 boards.
13-control matrix at /security/; DPA at /legal/dpa/.
AGM-season cadence — the 5-checkpoint window.
AGM season is the most reputationally sensitive 90-day window in a NED’s year. Tier 3 runs a five-checkpoint cadence starting D-90, with each board’s blackout window auto-loaded into the lint-rules engine so a draft in a blackout simply cannot ship.
| Window | Trigger | TTPA cadence |
|---|---|---|
| D-90 | Annual report finalised | Personal-brand spine post on year-in-governance theme; no board-specific detail |
| D-30 | Resolutions published to ASX/LSE | Resolution-narrative post per board; pre-AGM context-setting; sector arc posts paused |
| D-7 | Final secretariat review | Lint-rules tightened per board's blackout window; spine post on governance reflection |
| D+1 | AGM-day reflection | Per-board reflection post; thanks-and-acknowledgement; sector-arc resumption schedule announced |
| W+2 | Post-AGM follow-up | Long-form on a governance theme that emerged from Q&A; investor-relations team copy on request |
Per-board calendars stack: a director on 5 boards runs 5 independent D-90 windows. Tier 3 includes one shared editorial desk to coordinate across boards without leaking content.
What the chair’s memo can promise.
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Coherent personal brand across 5+ boards
Personal-brand spine + per-board sector arcs; each arc isolated; cross-board contamination impossible by design.
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5 AGM-season campaigns / year, ringfenced
Calendar starts D-90 per board; blackout windows auto-loaded into the lint-rules engine.
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One vendor onboarding pack for all 5 board secretariats
Public DPA + subprocessor list + 13-control matrix; one set of documents satisfies every secretariat.